In Conversation With Rémi Clermont Co-founder of Apparel Brand Café du Cycliste

The Spokesmen Cycling Podcast

EPISODE 235: In Conversation With Rémi Clermont, co-founder of Apparel Brand Café du Cycliste

Wednesday 29th January 2020

SPONSOR: Jenson USA

HOST: Carlton Reid

GUEST: Rémi Clermont, co-founder Café du Cycliste.

TRANSCRIPT

Carlton Reid 0:14
Welcome to Episode 235 of the Spokesmen cycling podcast. The show was recorded on 29th of January 2020.

David Bernstein 0:24
The Spokesmen Cycling Podcast is brought to you by Jenson USA, where you’ll always find a great selection of products at amazing prices with unparalleled customer service. For more information, just go to Jensonusa.com/thespokesmen. Hey everybody, it’s David from the Fredcast cycling podcast at the Fredcast.com. I’m one of the hosts and producers of the Spokesmen cycling roundtable podcast. For show notes, links and all sorts of other information please visit our website at the-spokesmen.com. And now, here are the spokesmen..

Carlton Reid 1:08
Hi I’m Carlton Reid shivering here in frozen Newcastle but to warm us all up I’ve got a toasty interview with a cafe owner. Well, sort of. Café du Cycliste started as the promotional cycle clothing of a French Riviera-based cycling cafe, but it soon became a brand in its own right, a rather upscale brand. Via some internet audio I spoke with co-founder Rémi Clermont. Tell me, for a start, what’s the weather like where you are?

Rémi Clermont 1:45
Right now it’s quite nice. A few clouds but it’s, it’s sunny. It’s the coldest month of the year though, so it’s not as warm as as we have in spring and autumn but it’s still quite nice. I’m going to go on my bike at lunchtime to ride

Carlton Reid 2:00
It’s kind of nice where you are because it’s really Nice. So so it’s so why are you based there for a start?

Rémi Clermont 2:07
Yes, I forgot to mention, I am in Nice. I’m based there because this is where this is where I lived even before I started cafe basically as my previous job was there. So I was, I was actually already there in nice when I started catalytically. I moved there for a job not a thoughtful person, I moved from my previous job, which was in it, nothing to do with cycling, and I stayed there.

Carlton Reid 2:32
In IT? Tell me more about that. Then what were you doing?

Rémi Clermont 2:38
In IT?

Rémi Clermont 2:40
I was working for a company called Fortinet, which is essentially doing cyber security software on appliances. They’re they’re Silicon Valley based, but the headquarter for Europe, Middle East Africa and Asia is is close to nice. So I moved there. I was doing marketing for them. So very Far from what I’m doing today, it was a first it’s business to business. So it wasn’t talking to my end users. I was talking to entreprise and I was in a field that was very different. And that’s essentially quite far from from who I am. So this is very likely why I ended up leaving this world and started to disappear.

Carlton Reid 3:22
So so so what was the trajectory from being in the world of it and forming an apparel brand?

Rémi Clermont 3:35
It’s not an obvious one. But I guess like a lot of things in life as there’s always opportunities or things come a bit randomly and you never expect what’s going to happen in the next 10 years. I guess it’s it’s a guy I was cycling with who was called Andre who was my business partner today. And it happened he was the head of this company, at least for the for this region. The world and we were riding at lunchtime or weekends together. So from being my boss, he became a riding mate. And then he left that company and he was in between jobs. And I was a bit, let’s say bored with what I was doing and I wanted to move on to something else. And we had the same passion and, and then, and then it started cafe disabused, he actually invested in a cafe in the hills above nice. And he renamed it cafe music list. And at some point, I joined him and I said, I want to do I want to change something in my life. Let’s start with the job. Because I think that’s that’s what makes me not so happy these days. So I want to do the cycling apparel for your cafe. And this is how it started. It was really a small, small project. No, no plan to take over the world. Just do a small range of clothing. Essentially one big short and two jerseys for the cafe and then the clothing became bigger than the cafe and we moved on to something bigger but initially was just a friend and a shared passion an idea to do some different looking cycling government for our little or for his little Catholic.

Carlton Reid 5:18
See, you saved me asking the question there because that would have been the obvious next question, of course. Why did you name it? Okay, so let me when was this, what year was this, Remy?

Rémi Clermont 5:31
That’s 10 years ago. We started in 2009. Actually, I left my job in it in 2009. And we starting selling caffeine basically some and selling Yes, selling in our coffee in the heels in 2010 to 10 years ago, okay.

Carlton Reid 5:48
And so nice is that when there’s lots of pro cyclists there, there’s clearly going to be a very strong amateur scene so you were selling to those kind of people originally.

Rémi Clermont 6:01
Locals well initially we were selling to to whoever would want to come in the cafe. And very quickly with the website we were it people so this one thing we knew how to do is to build a website and I wasn’t actually a 90 people person but and we started selling online quite quickly so we sold to a few of the customers of the cafe but the cafe was not as cycling centric as you see today with satellite like concept like we have in nice or you see all the world in other places in the world. This cafe was really we call it cycling cafe because it was really on a beautiful road to cycle and it was in front of the front end where everybody stopped to get water but it was like a village coffee place with some tourists, some locals some cyclists It was really a mix.

Rémi Clermont 6:55
don’t even remember what question I’m trying to answer now.

Carlton Reid 6:57
Well, who are you selling to original was it was it the pros who lived there

Rémi Clermont 7:02
was nothing.

Rémi Clermont 7:04
We were selling to the few cyclists stopping in that cafe and we were selling online very quickly. And actually not necessarily in France because what we were doing the aesthetic or the vision of what we were doing was not necessarily appealing a lot to the French origin cyclists in the beginning. So we are selling online first year to the rest of the world, I would say, but that was really a small, small, small scale business. So you know, when we had one or two orders a day, we were happy

Rémi Clermont 7:33
to describe your asset, but that’s what we started out so.

Carlton Reid 7:38
So let me just describe your aesthetic. So this is obviously like a radio programme to tell people without looking going to look on your website to see what your clothing look like just just describing audio terms, the the aesthetic of capital, please.

Rémi Clermont 7:58
Okay, well First thing I would say that I’m not from a cycling background. I mean, I’ve cycled a lot in my life. I’m pretty much Simpson. I’m a kid, but I’ve never raced in cycling, I’ve raced in kayaking, I’ve done all the stuff, but I’ve never been a competitive cyclist. So the aesthetic is not driven so much by the heritage of cycling. And by by by the racing part of cycling. So it’s inspired by all the things the other things are mainly who we are. So we are French, and where we ride and we ride in this beautiful French Riviera, which people might not many people obviously know the French Riviera for the Cannes Film Festival for Monaco, for the beach, the sun and the sea. But the French Riviera, which we call the back country, the VFP is actually the reason why the pros live here and train here is because from this you have 500 metre flatland and then very quickly, your heels and then you are montagnes and then before you’ve done 100 kilometre you’re in the highest mountain, you’re on the corridor ablenet which is the highest paved road in Europe. So basically the playground here is a bit of flatland by the sea, which is beautiful. And then every sort of cycling you can imagine from hills to very high mountain. And this is what drives who we are. And this is what drives the aesthetic of our clothing. So clothing is, is a is very inspired by the outdoor by the montagnes. And by by friends in general. So we also look at the heritage of French government making things like the which you’ll see a lot now in cycling and the what we call the brown stripes, for example, things like that we find inspiration in also sport in other areas, and pure cycling, essentially. And we try to also of course, do it with the other thing we were decided to do is to not necessary City use the same fabric and the same material that’s been useful a long time in second garment and go a bit more premium using all the fabrics, bit more premium fabrics. So the I would say the inspiration and the material we use drive our aesthetics. So when you see someone on the road with our government, and it doesn’t look like the road racer of the weekend, we try to have the technicality of, of the cycling government but not necessarily traditional race aesthetic.

Carlton Reid 10:33
And that if you haven’t, didn’t you as a cyclist as such, and you didn’t have a background in fabrics, or in clothing design, but you founded a company. So how did you actually research all of that side, the design side, the fabric side, and where did that come from? And how long did you spend doing that?

Rémi Clermont 10:59
Yes Good question. It’s a lot of walk essentially it’s it’s the word is research. So I have no background in in. In cycling, I have a background in sport. So I’ve been a an athlete in kayak. So I know what a technical government is. And I understand the technical aspect, but I didn’t know about the fabrics. I didn’t know what garment making. So I just went to ask a million questions to a million different people and spend a lot of time researching visited and getting contact with different factories, talk to them, visiting them, went to all the fabric trade shows, I could find, discuss with every single fabric maker ask all the stupid questions and after 10 years, I hope I ask less stupid question but I still ask them a lot of questions. So essentially starting from the ground and did my research and Learn from all those people that’s that’s how I learned like pretty much like every job but this one I had to I had to learn it very quickly and I had to put a lot of effort so the first three years of the company This was most of my time I would I would spend it on that

Carlton Reid 12:18
and that but I learned from scratch then you before we go into the the kind of the business of your your company anyway, but you mentioned almost in passing that I would like to delve into this is your kayak background. So you weren’t just somebody who went out on the weekend you were a world champion.

Rémi Clermont 12:35
Yes, I did compete in kayak for a long time. I started when I was nine years old. And I raced until I was 27 2003 if I’m right so yes, I racing kayak which is a may very likely whitewater kayaking, so we’re talking kayaking in worldwide water in the mountains which is amateur sport so it’s not like cycling and it’s it’s very likely also what shaped my my love for the outdoors and and also very likely part of what cafe basically is is the way I see cycling for me Cycling is a is an outdoor activity rather road racing is a part of it and it’s a really beautiful and fun part of it to watch and or to do if you if you’re racing, but it’s only a small part for me it’s all about being outdoor. And that’s come from my background, I guess of kayaking. So yes, I’ve kayak for many years. I was in the French team for many years. And I spent initially a lot of my early early years in in that and this is very likely I wasn’t so comfortable in a nightie at a pure IT world because I was very very far from. From who I am. I feel much more at home. Running recycling company in rtsp in Nice.

Carlton Reid 14:04
Any ever ideas to do something in kayaking or is it you found your niche you want to do cycling you’re not gonna do anything for kayaking?

Rémi Clermont 14:15
No, I don’t really want to do anything for kayaking. But, but

Rémi Clermont 14:21
I mean clearly the way I see our sport, as I said is is outdoors. So for me, all of those sports, which I when I was kayaking, I was training in the winter. This is why I fall in love with cycling first because my dad’s a cyclist, that’s always been so I still ride with him today every time I see him. So it comes from my dad and it comes from the fact that as a collector had to add to train for longer hours in the winter and it’s difficult to do pure aerobic training in kayak because the muscles get tired very quickly the upper body with within the contract so you have to do all those things. I was doing a lot of cycling cross country risking and for me all of these sport, have the same route. It’s It’s It’s being outdoor. So I don’t really want to do kayak government in the future but but when I do what I do today I feel like I’m not that far from from from that world Anyway, when I cycled with my dad aka montane and we’re chatting and we’re having a good time together. I feel closer to someone who is actually hiking in the mountain with his dad. Then I feel from Chris room or my racing friends, when actually racing for me, for me, this is what we do when we cycle so I have no ambition to do kayaking, but I have ambition to belong to the same old Mm hmm.

Rémi Clermont 15:48
And

Carlton Reid 15:50
I’ve seen pictures of so you were telling me that you are not online. But you have the wonderful Emporium you have a wonderful shop in the I’ve seen the photographs of this and it looks amazing and inside. So is that something that is like literally a shop window for your brand? Is that how you see it?

Rémi Clermont 16:15
Yes this is our base. I mean you can see it as a base as a flagship store but you’re right with the way you can see it is. The brand is something very subjective and it’s difficult to put especially on the radio defining a brand is very difficult and but anyway it’s difficult in the cafe in our place, you can actually touch the brand like this is you know, this is the flesh around the bones which was which is what we call the brand but here you can see the body. You can see the you can touch it. So this is this is the most important retail store for us because we have all the one we have one in London one in Majorca but this one is really where you see what this is about, is about so it’s a place when you see we have a cafe. It’s nothing new and The only one in the business to have a cycling cafe. But obviously a cycling cafe means you come and you talk on your chart and you made before the ride, and you meet after the ride. And the social element for us is very important in cycling. In this place, you can get your bike fixed, you can rent premium bikes, which is a new agreement with cervelo. And this year, we’re going to have our rental fleet are going to be beautiful high end cervelo, gravel and road bikes. So you can come and enjoy the French Riviera, on your bike on our bike, and we’ll give you all the advices we have big maps of the region. And we have everything you need to know where you’re going. We have the showers, when you rent a bike from us or where you come for a ride you can. You can get change, you can take a shower there. So it’s really about the experience of riding in our region. And I think that’s a strong part of what the brand is about. So yes, you’re absolutely right. You’re smaller shop. Of course it’s good to have a shop and it’s good that people Touch the product. But it’s also it’s more. It’s more than that.

Carlton Reid 18:04
And this is a different location from where it was founded. Yes.

Rémi Clermont 18:10
Yes, absolutely. The initial one was a bit higher in the mountain. So you have to see you have the hills and you have the mountain. The first one was on the heels. This one, when we simply moved at some, at some point, we wanted something bigger. And we found this place in me. So we moved. We moved it in this.

Rémi Clermont 18:28
But it’s a different place. Yes, absolutely.

Carlton Reid 18:31
And then I mean that some of the photographs I’ve seen you have a large table in the middle with like a 3d relief map of of the area.

Carlton Reid 18:41
So well with all the mountains.

Rémi Clermont 18:44
Yes, that’s one of the beauty of what

Rémi Clermont 18:48
the map makers in France do. They do these 3d maps of pretty much every region of France. So we have this as a central piece in our cafe so that people can actually is easier we can share The people were not going to ride on people immediately understand what the terrain is like the what I just said about the 500 metres of flats and then you in the heels, then people realise because very often people like the the idea of everybody about the French Riviera is only the sun under see that on realise what’s behind. So this map really immediately get the things into context. It’s very important for us.

Carlton Reid 19:27
I guess a lot of people are going to be exploring this and finding this out in in end with end of June, isn’t it? The Etape is coming to your Yes. Are you planning to ride?

Rémi Clermont 19:43
I would love to ride but that I have a very good excuse. I don’t have my ticket to ride. But no, we write this every day. So I’m happy to I’m happy to not write it even it’s not a big issue. But yes, this year this year, our region with I truly believe is the best and if not one of the best area in the world for cycling is going to be the centre of the cycling universe because the Etape du Tour is coming here – it’s starting here with through two stages around nice and then there is the tab the tool which is obviously you know one of the biggest secret supportive in Europe or in the world and and it’s also it’s also a nice so yes, we already we can’t wait to welcome everybody and help everybody out here and enjoy this party with everyone.

Carlton Reid 20:36
Very possibly me also because literally 10 minutes before you we started talking I actually got an invitation to come across on and ride I have done it for I’ve done it once before. But this one I mean you’d look at the the park on this one is like a looks unbelievable where you ride every day and we’re very I’m very jealous, but I’m not gonna be able to see long Because that the attack is coming here and it just looks unbelievable for an attack course it’s just incredible.

Rémi Clermont 21:09
Yes, it’s it’s it’s a tough one. It’s a tough one. But usually the attack the two secrets motive is always always a tough, tough stage. But yes, I think it’s good because in the area, we have so many I mean, the only one that’s really famous worldwide is a Col de Bonnet. Because the two went through it quite a few times. But a lot of the clients here I’m not so famous, maybe it’s good because they’re not so crowded. But we’ll really have world class. You will see when you climb to really this is, this is like serious, serious climbing. Everybody know about alpha us but clearly for me to release is more interesting. It’s more fun, it’s as difficult and there’s five or six different ways you can plan to renew. So there’s a lot to discover. So I’m happy that the tourists coming here because this will put the light on this on those clients on and I think a lot of cyclists will will enjoy discovering those diamond and coming this year or the following years because really we have we have the best here

Carlton Reid 22:15
Remi, you must be very happy this is this is coming you’re going to have the week before the tour you’re going to have 20 30,000 hardcore roadies descending on your on the Riviera I’m presuming you’re a lot of them are going to be coming into your your emporiums. You must be ecstatic that the Etape and then the Tour of course the following week.

Rémi Clermont 22:39
Yeah, the Absolutely. It’s very it’s very, very exciting. Of course. We have to plan for it because that that will be logistically maybe a bit complicated but it’s it can’t be better for us. It is lovely and and really what we like about Cycling is is really is a social thing. So whenever we go to the cafe and we have people coming, we always love to ask them where you going, where can we help you? Where did what did you do? What right did you do? So this is going to be just amazing. And there will be people from from around the world coming just for that. We’re ready to have them and we’re ready to chat with them and to ride with them. We’re going to very likely organise rides every day every morning from the cafe.

Rémi Clermont 23:26
We’re going to do activities obviously,

Rémi Clermont 23:30
a few evening drinks will will publish everything we do in the in the coming months. But yes, it will be really like a big party for us.

Carlton Reid 23:41
So those who are unlucky enough not to be able to come and see you on the Riviera. They can see you in either New Yorker as you said, or in London so that that’s your three emporiums New Yorker, London. Knicks. Yes,

Rémi Clermont 23:56
yes, absolutely. For now we have those three flagship We’re also sending through a few number of selected number of retailers but we have our own shops Yes. in Majorca and nice and London. So everybody’s welcome Of course to visit us.

Carlton Reid 24:13
Nothing in Americas? No, no plans for opening in Portland, Oregon?

Rémi Clermont 24:21
We’d love to be opening there. We have no plan for this coming year. We’ve been growing quite fast lately. And for this year, we had to spend a bit of time on investing into our back office. So things that are a bit less visible from the outside than opening a shop in Portland for example. But that is very important for us to to deliver good service whether it is in in the ordering because we sell a lot online, so a lot. We sell mainly online. So from the logistic point of view The shipping the customer service, a few thing that we needed to improve, to have some solid base to be able to continue to grow because we’ve been growing fast in the last five years. So this year, we decided to essentially focus on on on all the things and opening new place, but for sure, it’s a possibility if we are to open more, I think more and more. We want to be where the writing is happening. London was great because London is always been in the UK and London’s gonna always be a big customer base for us. So it’s very good to be able to be there on the ground and meet your customers in London. But if we are to open more, I think the format of Majorca a nice is maybe more interesting for the brand, which is to meet the customers where where the action is. So if we are to open more, I think it’s going to be more in the like of Majorca but Not for this year.

Carlton Reid 26:04
I’m assuming you’re big in Asia.

Rémi Clermont 26:08
We’re big in Asia. We’re we’re not a big company. So I can say we’re really big anywhere. But part of our market is Asia. Yes, yes. Yes. Yes. I mean, one of the positive for us is that our market is quite widely spread. So we sell in unit for a startup. I think it’s a sample a lot of cycling company. We’re not the only one. But generally speaking for a startup, it’s really good to have a such a spread market, because there’s a lot of opportunities, and you’re not so affected when, let’s say it’s raining in, in Germany, but in the UK, but but yes, Asia represent solid part of all of our sales and mainly Japan.

Rémi Clermont 26:55
Korea, just Japan, Korea and Taiwan Quantum yes

Carlton Reid 27:00
yes not gonna matter because I interviewed the guys from Festka who check bicycle a cell virtually not in Czechoslovakia but and loads in Bangkok is is their biggest overseas market in that the there’s this incredible sky around the airport track a 21 kilometre road circuit basically, and all the rich roadies flock to there and they’re all on $10,000 bikes. And I’m assuming they’re all very nice apparel as well. And because your brand is its high end, it’s it’s it’s up there with the very all of the brands at a very high end. So I’m just assuming that that’s the kind of place where you’re selling quite well where people are buying high end apparel for riding high end bikes.

Rémi Clermont 28:01
Yes, absolutely. It’s happening. We have a retailer in, in Bangkok and we see some online sales in Bangkok and similar things is happening in Indonesia. And that’s all the countries in Asia but yes, also, as you said, Asia has invested a lot of Singapore a lot of cities are massively investing into cycling infrastructures. So of course, this can only help and it’s happening as well in Europe, but not at the same scale sometime it looks like in in Asia, it goes quite, quite fast. So yes, yes, yes, high end bike high end apparel is is clearly is clearly something that people buy pretty much everywhere in the world. So we see there, not so much because we really want to be high end but because because we it’s essentially the cost of what we produce we produce in. In Europe mainly we produce with with European fabrics. European supplier all of our fabrics have trends. We’ve made a few few exceptions but are from Europe and everything is is made within Europe we want to try to avoid as much as possible producing in the Far East. And of course we don’t produce millions of PCs every year. So of course, the cost of work with produce is a bit higher than some of the product you see on the market. So let positioners yes as a you could say a high end brand Yes. So

Carlton Reid 29:31
that that high end market is relatively crowded and then you’ve got people who would wear casterly kind of you know, they had to wearing Castelli and you can see them going around with the huge great past any logo on there that one basically and then you’ve got the Rafa road. And then you’ve got Nicole, so describe you that kind of that, that, that middle you that that The brands that you’ve got in your circle Where do you see yourself fitting in with those kind of brands?

Rémi Clermont 30:08
Hmm there’s a lot of them today. But first I think the overall I think that for the customer it’s really good because one of the reason we started cafe music list and rough I was already existed with existing when we started but there was very limited choice in what you could buy if you didn’t necessarily want to buy a very performance oriented brand. So I find it really good that today as a customer, whatever you like, and whatever your vision of cycling is, you will find something that’s for you. You can buy you know from a source ex Bionicle Castelli or you can buy jersey with for your pineapples on them or you can buy totally understated and beautiful government. There’s something for everyone. One, this is very positive a fine. If I, if I’m honest, if I’m a customer, I’m really happy that I have that much choice. Now from a brand perspective, of course, there is a lot of competition. But I think its first it’s, it’s good because I have been a competitor in pretty much all my life so I have no problem with that I find it quite quite positive. I think what’s important is that as a brand, we have a genuine reason for doing what we do and a genuine story. I think that’s the most important when we when I say the markets to be crowded, the problem is when brands just are just sitting there with no no real there’s no real reason there’s no real differentiation and nothing really new. So I think that’s where that’s when it starts to be a bit difficult because the customer is nice. He doesn’t know why he shouldn’t These brands are these brand everybody’s saying the same thing. Everybody’s pretending they’re having the best possible product. So I think the most important is that that the customer can buy you for for four reasons. So obviously the most important one is the quality of your product, you’re doing quality product, technically efficient, and they’re going to last long. But they also are going to pick a brand because they believe in the vision of the brand that you know, they believe that this is what they want. This is how they see cycling it’s this is who they are. And that’s that’s almost as important for me when I when I buy a product as an actual product both sets together in in the in the decision making for me. So I think the good thing is in cycling, there’s obviously we’re not sitting in the same for example local is a is an interesting Ground is beautiful. It’s founded by by pros, or x pros. And, and, and they’re very dedicated to racing. And it’s, I totally respect that. And it’s very interesting. But that’s not necessarily who we are. So I think that’s very good. There’s different options, different different visions, and the customers can can decide what what he wants or maybe he wants both and you have a bit of one on a bit of the other or maybe he feel what he who is is more caffeine suffused or is more record, this is beautiful. So I think as long as all those brands have a different identity and reason and a story for the customers, then it makes sense, obviously to date as a bit more than that, and it’s competitive. But I think this will this will settle sooner or later so I’m not too I’m not too worried.

Carlton Reid 33:52
And it’s part of your story but that people are buying into is the French Riviera is the the kind of mountains behind you that the whole cafe culture they’re imagining when you’re in you’re going into auction you’re you’re riding out into Box Hill in Surrey, or whatever but you’re also buying into you have I could be on the French Riviera and they’re having coffee in nice is that jumping? That’s part of it.

Rémi Clermont 34:22
Yeah, that’s that’s clearly part of it. But it’s not only that when in cycling, you can cycle for many different reasons. You can. The most obvious one that everybody sees and that’s been the main driver in the market for a while is racing, which is one of the reasons to psycho rate whether you race, you know, competition or world class level or local level. Still racing and even a lot of people who are doing see close 14, in a way racing at their level. But you can you can cycle for all the reason you can cycle for social reason. My dad was 70 years old, or more than 70 years old. Here at rides every other day. You know, he’s not riding for racing, but whenever he rides he goes out and he is chatting with his mates and that’s the same as what I’m doing every now and then I like to ride on my own but I love to ride with people because you know, it’s a social club activities. So you can write for fitness or for health because you want to lose weight because you want to stay fit, you can ride for to travel for adventure, you can write for transport reason, because you need to go to work or you need to go to see grandmother has a million different reasons to write. So I think, the way the way I see it is is caffeine basically is trying to basically appreciate all of those reasons to ride and not just one. So when you it’s not just about the trend, it’s not just about the French Riviera, it’s about the fact that Cycling is bit more speed more than just exercising on your bike for two hours. It’s it’s really, it’s really a lifestyle. That’s that’s more than just racing.

Carlton Reid 35:58
You mentioned a minute ago, transport You’ve just that second there mentioned lifestyle so combine those two I believe you’ve got a cargo bike is that right and that’s how you get around a nice is in you take your you got a son take to school and account yes

Rémi Clermont 36:15
it’s quite a yes I do it’s quite a funny story because when I was kayaking one of my training made from the same region as me he’s starting his started a cycling cargo company in the US called Cuba and I lost track of him for quite a few years and then 12 years down the road suddenly realised one of my best kayaking mate is actually running a cargo bike company in in San Francisco. But anyway this is all I when I get to have a cargo bike and that that’s amazing. Yes, I bring my I know he’s psycho so I don’t need to bring my son to school with a cargo bike anymore but the cargo bike is how we is how we turn the For goods from the warehouse to the shop in Nice. That’s how we replenish the stock in nice but that’s also how I do my groceries. That’s it’s, it’s lovely. You can carry your friends on the back of your bike. It’s we should just stop using cars on your you and use cargo bike.

Carlton Reid 37:17
Thanks to Rémi Clermont of Café du Cycliste. The next episode of the Spokesmen Cycling Podcast will be a rolling interview with Shimano-man. Meanwhile, get out there and ride.